Sunday, November 16, 2014

Chapter 17: Personal Selling and Sales Management

Chapter 17: Personal Selling and Sales Management

Tesla uses Personal Selling a lot in there company. The company has to get the customer to buy their cars, even though they are less expensive eco- friendly cars out there. The customer must have enough liking in the expensive car to be willing to buy it, that is why the company is not aggressive with the customers.

Tesla uses technology in order to help the customer buy the car. In most of their stores you will find a huge touch screen is is used to customized and order a brand new Tesla.

Custom Options for Car 
 It is said that the smaller the target market and the more expensive the product, the more personal the buyer- seller  relationship should be. It is true that one can go online and order a Tesla exactly to his or her liking. One can also go into the tesla store and be greeted by a Tesla Employee that will create and build a relationship with the customer. One way they do is this to walk the customer though the process of creating a custom made Tesla. Another way they work on building and maintaining customer relationships is for the seller to give the customer their direct contact information just incase the buyer has any questions or comments. This is a great way to show the customer that Tesla cares for them. This is impotent to any business, Tesla does a great job at creating relationships with there customers. 




1 comment:

  1. I am impressed to have a look at in all of these details mentioned in this post. The new entrepreneurs must be planning to their marketing strategies advisory otherwise they might get in serious financial crisis. I have been using sms automotive app for a long time because it is very affordable technique and the best thing is that the results are very effective too.

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