Chapter 7: Business Marketing
Tesla does not advertise nearly as much as BMW or Mercedes Benz, however when they do advertise it is ether online or in a commercial. One of they many reasons they find online marketing effective is that there is currently a huge technology bubble, and what better way to advertise a car that uses new technological advances on the technology based internet. An example of this is there Facebook page, they have about 700,000 followers. Tesla does not do a large amount of wholesale work so they cant relate to purchase volume.
Tesla holds many strategic alliances with different natural energy companies. They form these alliances for many different reasons. One of the reasons is that if an energy company comes up with a new way to charge the cars, tesla will be the first one in the loop. That goes for any new technology they can come up with. Forming strategic alliances is a vital part to any business.
Creating and maintaining relationships in other countries is another very important aspect of a business. Tesla has done a very good job in doing this, they currently have rising sales in every contanet besides for Antarctica.
Teslas distribution structure is very simple, They custom make each car for that specific customer. this is a great way to do business, because they can make sure that every customer gets exactly what they want. This is an advantage they have over most leasing companies, the reason for this is that sometimes if a customer wants a car they are only able to get whatever color is in stock, as opposed to creating there own.
Gratitude for sharing such knowledgeable posts for us. I also have been learning various marketing aspects so that I can save my sinking offline business. I think that with the help of Instagram, Twitter and facebook ads services we can easily get very good number of sales from your customers.
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