Chapter 14: Marketing Channels and Retailing
Tesla is one of the most popular high-end eco friendly car on the market. People from all over the world that want an eco friendly care are aware that Tesla is one of the best options for them, if they can afford the price tag. their are currently over 100 Tesla retail stores in the US alone! this makes it fairly easy for a potential customer to be set up with the tesla of his liking.
Most car companies use agents and brokers to sell there cars, agents and brokers simply facilitate the sale of the product from producer to the user by representing retailers, wholesalers or manufactures. Tesla takes a completely different approach to this. One marketing channel that tesla uses is direct channel through their website. the customer can simply go on to the Tesla website and create the car that they want. The reason why Tesla uses this sales channel as oppose traditional broker sales that most car companies need brokers to implement aggressive sales techniques. Tesla does not feel the need to use sales orientation, because generally if on wants and can afford a Tesla they are going to buy it. This saves the buyer as well as the company money. additionally, Tesla sells cars from there retail stores. |
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