Tesla as a company realizes and great importance of market segmentation and incorporates this strategy with the company. Tesla sells cars in many countries all over the world, because of this they must target different types of markets worldwide. below shows specific segmentation categories and how Tesla uses them to benefit their company.
Geographic Segmentation
Tesla markets their cars differently around the world. An example of this is that in certain countries there are less people so Tesla puts out less ads. This saves them money, and still is able to provide the same percentage of sales. In certain countries the mean income is higher then others, Tesla takes advantage of this by putting in more stores in that area in order to increase sales.
Demographic Segmentation
Age: Tesla does not market their cars to children, they market their cars to middle aged men and women with high incomes.
Gender: Tesla is appealing to men and women, if there were other genders Tesla would defiantly appeal to them.
Income: Tesla markets their cars to high income individuals and business.
Company Characteristics
Tesla does a strong deal of marketing to different companies. One method that is an example of this is that they offer companies discounts, the discounts can be taken from the tax that the business pays. Tesla targets all types of companies, manly companies who belive in the green advantage.
below is an ad from tesla
No comments:
Post a Comment