Chapter 10: Product Concepts
Tesla has two different models, the original model S & the new model X. The main differences between the two is the size of the car. unlike convenience products and shopping products, Tesla is a specialty product. The main differences between a convenience product and a specialty product is that a convenience product is normally very inexpensive and easy to come by. A specialty product normally requires the customer to do due diligence prior to making the purchase of the given idem, in this case Tesla & they will not take a substitute.
Tesla created something called "Supercharger", what is this? one may ask. Teslas supercharger is the fastest charging station on the planet. ( see picture blow).
Tesla super chargers allow model S owners to travel for free between cities along well traveled highways in many countries. It provides half a charge in as little as 20 minutes and are placed to allow drivers to reach the next station with power remaining on there car.
Coverage
North America
Today – 129 stations
Complete West and East Coast coverage
Coast-to-coast travel
2014 – 80% of the US population and parts of Canada
2015 – 98% of the US population and parts of Canada
Europe
Today – 91 stations
Asia
Today – 36 stations
No comments:
Post a Comment