Chapter 11: Developing and Managing Products
When Tesla was founded in 2003 it was a new product for the car market, they needed a new product strategy, what they did was explain to the consumers exactly how the car worked, how it helps the environment as well as how the car can save them money (if they were in the market for a luxury car anyway). Tesla main goal was to provide a Luxury electric car to the public, prior to this there was nothing like it available.
Creating a Tesla is a different process then other cars, one example of this is that there is more technology that goes into the newer Tesla models, including "Autopilot" this feature helps the driver avoid collisions, and give the driver more peace of mind when on the open road.
Prior to the release of any new car Tesla must conduct many concept tests in order to make sure that the car is safe and is ready for the road ahead.
The way the company manages the product is very simple, they oversee everything by not giving the product to 3rd parties to sell. This makes it better for them to manage the company, because they know that if there is a problem the way to solve it is to go directly into that department and fix it.
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