Chapter 6: Consumer Decision Making
Teslas Marketing experts do an above par job when it comes to understanding their customer. unlike most automobile companies Tesla uses the marking orientation approach to sell cars. The reason that they are not that aggressive with their customers is because most people that look into buying a Tesla are very serious about purchasing one because of the nitch market. For example if one is interested in buying a standard honda the salesman will be very aggressive due to the fact that he is aware that the customer can go elsewhere to purchase a very similar vehicle. Additionally, Teslas target market is middle aged high income consumers. If they feel too pressured into making a down payment it may make them stray from the idea of buying the car. Tesla does a great job when it comes to satisfying there customer. That is why they have a high rate of returning customers.
Teslas customers are normally satisfied with the cars because they have a very high ratings amongst owners & renters. Tesla is extremely confident that their customer will enjoy, and not have any issues with there cars that they offer very good warranties including a lifetime warranty.
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