Chapter Four:
The market environment of a company is a variety of non marketing influences that have an impact on the way the marketing manager builds relationships with the target consumers.
Teslas Marketing environment caters to the consumer. They own and operate there own retail stores in order to make the customer feel at home when buying a car. Tesla is always looking for new ways to improve there marketing environment. an example of this is that they make everyone who works for them take a test to make sure they are up to date with all the information they need to satisfy the customer.
This created great success for Tesla over the years. they own 100s of stores in North America, Europe and Asia. That means they have 10,000+ knowledgeable employs ready to help the customer.
The market environment of a company is a variety of non marketing influences that have an impact on the way the marketing manager builds relationships with the target consumers.
Environmental benefits of driving a Tesla
1.clean energy is the future
2. Petroleum will not last forever
3. The owner gets to be bold by taking a stand for the environment
Tesla also has a great reputation because the people who brought there cars give them great reviews, people say that owning a Tesla is a great experience. from buying it to using the customers are given unbelievable attention from the company. Because of this the consumer is likely to refer the car to there friends and family.
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