Chapter 7: Business Marketing

Chapter 7: Business Marketing


Tesla does not advertise nearly as much as BMW or Mercedes Benz, however when they do advertise it is ether online or in a commercial. One of they many reasons they find online marketing effective is that there is currently a huge technology bubble, and what better way to advertise a car that uses new technological advances on the technology based internet. An example of this is there Facebook page, they have about 700,000 followers. Tesla does not do a large amount of wholesale work so they cant relate to purchase volume.

Tesla holds many strategic alliances with different natural energy companies. They form these alliances for many different reasons. One of the reasons is that if an energy company comes up with a new way to charge the cars, tesla will be the first one in the loop. That goes for any new technology they can come up with. Forming strategic alliances is a vital part to any business. 

Creating and maintaining relationships in other countries is another very important aspect of a business. Tesla has done a very good job in doing this, they currently have rising sales in every contanet besides for Antarctica. 

Teslas distribution structure is very simple, They custom make each car for that specific customer. this is a great way to do business, because they can make sure that every customer gets exactly what they want. This is an advantage they have over most leasing companies, the reason for this is that sometimes if a customer wants a car they are only able to get whatever color is in stock, as opposed to creating there own. 

Picture of Teslas charging stations. 

Chapter 6: Consumer Decision Making

Chapter 6: Consumer Decision Making

Teslas Marketing experts do an above par job when it comes to understanding their customer. unlike most automobile companies Tesla uses the marking orientation approach to sell cars. The reason that they are not that aggressive with their customers is because most people that look into buying a Tesla are very serious about purchasing one because of the nitch market. For example if one is interested in buying a standard honda the salesman will be very aggressive due to the fact that he is aware that the customer can go elsewhere to purchase a very similar vehicle. Additionally, Teslas target market is middle aged high income consumers. If they feel too pressured into making a down payment it may make them stray from the idea of buying the car. Tesla does a great job when it comes to satisfying there customer. That is why they have a high rate of returning customers.

Teslas customers are normally satisfied with the cars because they have a very high ratings amongst owners & renters. Tesla is extremely confident that their customer will enjoy, and not have any issues with there cars that they offer very good warranties including a lifetime warranty.

Chapter 5: Developing A Global Vision

Chapter 5: Developing A Global Vision


In the day in age in order to be a truly successful company, one must make his or her company global. This means that one cant just sell there products to one country. One big factor in maximizing revenue in any business is to do business all over the world. Tesla is an American company, There global headquarters is located in Palo Alto, California. Palo Alto is home to many different technology companies. Tesla also has Facilities in Canada, Europe, Asia & Australia. Tesla is truly a global company with facilities in 4/5 continents.

United States Of America
Tesla was founded in Silicon Valley. They opened there first retail store in Los Angeles, CA in april of 2008 & shortly after that they opened there second retail store in Menlo Park, CA. About a year later they opened a showroom right here in New York City. The reason they did this is to display the product. New York City attracts tons of tourists each year, this helped with their global sales. Tesla also opened store in Washington, Washington D.C, Chicago, Florida, Colorado and, other cities in California.

Canada
Tesla opened their first store in Canada on November 16, 2012 in the Yorkdale shopping center in Toronto. This store took a lot of effort from the company. One major feature of this store is a 85-inch touch screen wall that allows customers to customize their own Tesla, they have the option to buy it once they are done. Tesla currently has a total of five retail stores in Canada. Below is a picture of the retail store in Yorkdale Shopping center.

Europe
In June of 2009 Telsa opened their first store in Europe. The retail store is located in London's Knightsbridge district. This store relocated to Westfield London shopping center in 2013. Tesla currently has 24 stores in Europe. the European headquarters are in Amsterdam. The reason that Canada doesn't have their own headquarters is because it is so close to the US. Below is a picture of Teslas store in Germany.

Asia
Aoyama, Minato, Tokyo is were the first Japanese showroom was established. After this they opened up another store in Osaka. Many stores were forced to shut down due to the fact that the country didn't give the buyers tax breaks. The result of this is that the car retailed for $400,000-$500,000. After this the company was still able to open more stores throughout Asia.

Chapter 4: The Marketing Environment

Chapter Four:

    The market environment of a company is a variety of non marketing influences that have an impact on the way the marketing manager builds relationships with the target consumers.

     Teslas Marketing environment caters to the consumer. They own and operate there own retail stores in order to make the customer feel at home when buying a car. Tesla is always looking for new ways to improve there marketing environment. an example of this is that they make everyone who works for them take a test to make sure they are up to date with all the information they need to satisfy the customer. 

   This created great success for Tesla over the years. they own 100s of stores in North America, Europe and Asia. That means they have 10,000+ knowledgeable employs ready to help the customer.

Environmental benefits of driving a Tesla 

1.clean energy is the future 

2. Petroleum will not last forever 

3. The owner gets to be bold by taking a stand for the environment 

Tesla also has a great reputation because the people who brought there cars give them great reviews, people say that owning a Tesla is a great experience. from buying it to using the customers are given unbelievable attention from the company. Because of this the consumer is likely to refer the car to there friends and family.