Chapter 16: advertising, PR & Sales Promotion

Chapter 16: Advertising, PR & Sales Promotion

Tesla Ad

Teslas CEO Elon Musk is known to be a great Advertiser. Tesla knows how to reach in a way that other high end car companies cant. Tesla is very big on social media in a way that they can showcase their cars. Additionally, Tesla is mentioned in many car magazines, this is very good for them in the advertising standpoint, because many people read these magazines it is also free advertising.

Tesla has a very unique and effective advertising strategy: that is to create sales without spending alot of money on advertising. They call it the media strategy, an example of this that once the New York Times posted a unfavorable review about the car. most companies would look at this as a negative for there brand, not Elon musk. He saw it as an opportunity to market and advertise the car for FREE! what he did was create and back and forth argument over twitter and different articles that were published. This gave Elon and the entire Tesla organization to prove the NY times wrong, and show the world all the benefits of owning a Tesla. This is an example of taking negative  publicity, and successfully turning it into positive publicity.